(CRM) Digital Marketing Co-ordinator - Fashion/Retail Company
£30000 - £33000 per annum
New Media and Internet
Digital Marketing Coordinator Opportunity - Luxury Fashion Retailer - Central London - £30-33,000
This is a great opportunity for a Digital Marketing professional wishing to develop their skills in the Fashion industry. You will be responsible for the day-to-day development and implementation of the email marketing calendar, driving email best practice to uplift conversions, lifetime value spend an customer retention.
You will managevall email marketing campaigns across the ecommerce and retail databases and the end-to-end delivery including brief creation, execution, set-up, testing and reporting. To do this you will need to liase with the CRM Team along with Copywriters, Designers, and the Development teams on briefs, content and the build of emails. You will be part of a team that creates a CRM email programme, including the delivery and execution, segmentation and logic.
The role will involve growing the affiliate programme in line with the brand guidelines and values whilst driving aquisition. You will also have other general digital marketing responsibilities such as liaising with Retail Marketing with all email and multichannel activity. Whilst also having knowledge across digital marketing channels, including PPC, SEO, Display/Programmatic, Social Media.